Automotive Brand Loyalty
It’s time for drastic change
With the ownership model turned on its head, OEMs will need to scramble to retain some sense of brand loyalty. But then again, brand loyalty is already in the midst of an evolution. Brand is very much a different thing to what it was a few years ago for cars. 20 years ago branding depended..
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From Cars to Transport
The future of the vehicle is all about transportation rather than car ownership
With legislation likely to delay the arrival of self-driving vehicles, the greatest change in the next 20 years could come in the form of the ownership model. The future of the vehicle is all about transportation rather than car ownership, as we have it these days. There is no future for personal vehicles, especially in..
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Safe and Secure Cars
Who’s at the wheel?
Technological developments are steadily leading towards a future where the car handles much of the driving functions – but how much? From a hardware perspective, we are not that far away from full autonomy. From a software perspective, there will be many developments, especially from a fusion perspective, but we are not really far away…
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Infotainment-Powered Car of the Future
Infotainment-Powered Car of the Future
What the vehicle itself looks like in 20 years’ time depends entirely on consumer preferences, and they are demanding very specific things. The car will definitely be different from what we have now, mainly driven by what younger consumers want. Consumers are demanding more based on their lifestyles, and that will change the way the..
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Car Usership not Ownership
Usership not ownership, new vehicle propulsion and all-new brands
If the automotive industry is poised to see more change in the next five years than it has in the past 50, what sort of future are we looking at 20 years down the line? There’s no crystal ball, but the trends at work today suggest a clear direction towards a shared economy and smart..
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Independent Consultant & International Speaker
Independent Consultant & International Speaker
I was invited to attend and participate in so many great events over the last few months. All events had one thing at their core: knowledge sharing.
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