Automotive Brand Loyalty
It’s time for drastic change
With the ownership model turned on its head, OEMs will need to scramble to retain some sense of brand loyalty. But then again, brand loyalty is already in the midst of an evolution. Brand is very much a different thing to what it was a few years ago for cars. 20 years ago branding depended..
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From Cars to Transport
The future of the vehicle is all about transportation rather than car ownership
With legislation likely to delay the arrival of self-driving vehicles, the greatest change in the next 20 years could come in the form of the ownership model. The future of the vehicle is all about transportation rather than car ownership, as we have it these days. There is no future for personal vehicles, especially in..
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Safe and Secure Cars
Who’s at the wheel?
Technological developments are steadily leading towards a future where the car handles much of the driving functions – but how much? From a hardware perspective, we are not that far away from full autonomy. From a software perspective, there will be many developments, especially from a fusion perspective, but we are not really far away…
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